Born in Milan, graduated from Bocconi University in 1989, Massimiliano Ferrari is considered one of the world's leading experts in brand extension for the luxury, fashion and automotive sectors.

Over the years he has held senior positions in prestigious international companies, at the top in his sector. Among these, Fendi, Coty, Ferrari, Bentley and Bugatti.

Corporate Brand is born from his experience and his vision of business, from the desire to achieve what is still not there for brands that, like him, have the desire to look a little further, to dream and make people dream.